Logos & Branding

Since 2024
Mega Wavy is an independent label launched by DJ Meg Ward. The brief was to create a logo and brand identity that riffed on classic rave imagery and queer clubbing iconography without being cliché - this resulted in a clean modernist logo, mimicking a sound wave, and a visual language of bright colours, grungy textures and bold stretched fonts.
Deliverables: Logo, brand identity, artwork, promotional materials.

Since 2024
Not Bad For A Girl is a grassroots collective of women and non-binary DJs, promoting gender diversity and queerness in dance music, with supporters including BBC Radio 6, The Warehouse Project and Boomtown. In 2024 they launched Equal Parts, a new record label, and took this opportunity to refresh their existing branding. This involved solidifying and streamlining their existing branding, including their iconic balaclava, while creating a sympathetic identity for the new label.
Deliverables: Logo redesign for Not Bad For A Girl, new logo for Equal Parts, artwork template, promotional materials.

2023/2024
While at UKF, I worked with the team to create a new coherent branding deck, incorporating all the elements we had begun to introduce, as well as defining new parameters and updating the brand fonts. This gave us a valuable resource for our own creative work, while also providing a blueprint for third party partners to follow when creating their own assets.
Deliverables: Comprehensive branding deck, featuring new fonts and guidelines.

2023
Unorthodox are a collective spearheading LGBTQ+ inclusion in the drum and bass scene, lead by DJ Nathan X. As a queer person working within the community, I soon become familiar with their work, and was tasked with updating their branding with a new cleaner look. This collaborative process lead to a sharp identity that integrated into the scene’s aesthetic while maintain it’s own personality.
Deliverables: Renewed logos for the Unorthodox brand and Nathan X

2022
The Drum&BassArena Awards was a long running annual event celebrating the drum and bass scene. The 2022 edition marked my inclusion as primary designer for the campaign, creating a visual language that spoke to the core brand whilst expanding in a new direction. The core elements hooked on the idea of rippling contour lines, mimicking sound waves.
Deliverables: Visual identity, logo, animations and social assets, physical awards.

2022/2023
Following the Covid-19 Pandemic, UKF began a series of curated live-streaming events titled Future Vision, with the aim of highlighting up and coming artists. From 2022 onwards, I developed a logo based around a bespoke typeface, in collaboration with visuals by 3D designer George Hurrell. The intention was to realise the epitome of UKF as a forward looking brand, with a biomechanical direction.
Deliverables: Logo, promotional assets, in-stream animations

2025
4:4 is a club night and radio show created by DJ Carly Wilford - the brief was to create a new logo, something simple and slick with a clear nod to nightlife. This then extended to artwork for an All Night Long set at Ministry of Sound.
Deliverables: Logo design, loose brand identity, event flyer.

Since 2023
I was asked by a friend to design an identity for their consort choir, I Dodici. The aim was to deliver something that felt contemporary, while nodding to the centuries long history of choral music. We settled on an elegant set of fonts paired with a simple colour scheme, allowing for easy translations across multiple assets and platforms.
Deliverables: Logo, colour scheme, various digital assets.

LOGOS & BRANDING